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Practical Strategies and Fresh Resources for Home Services Business Owners Like You

Big wins, new resources, and more coming your way.

⌛️ It’s Been Awhile…

We know it’s been a little while since you last heard from us, and there’s a good reason for that. This summer has been a busy season at Bumble Bee Blinds of Boulder, where we celebrated our best month ever in July.

As small business owners, those kinds of milestones are worth celebrating — but they also remind us of something important: growth doesn’t happen by accident. It happens when you consistently show up for your customers, build strong partnerships, and make smart choices about where to spend your time, energy - and marketing dollar.

That’s exactly why we created The FS Agency in the first place — to share strategies that work in the real world, not just on paper. And while July was a highlight for our window treatment business, it also gave us even more momentum to bring fresh resources your way.

~ Brought to you by Amber & Eric Hoffman, founders of The FS Agency and franchise owners!

🎥 Introducing: The Blueprint to Business on YouTube

One of the projects we’ve been most excited to launch is our new YouTube channel: The Blueprint to Business.

This channel is designed specifically for home services business owners and first-time franchisees who want practical, honest advice about what it’s really like to build and grow a business. On the channel, we pull back the curtain on the strategies we use every day — from lead generation and referral partnerships to SEO and Google Business Profile optimization.

The difference? We’re not sharing theory. We’re sharing what actually works when you’re competing against companies that have been around for decades. We know what it’s like to hustle for your first 10 appointments, to balance growth with profitability, and to figure out how to market your business on a realistic budget.

If you haven’t already, we’d love for you to subscribe and join the community of business owners learning and growing together. Every episode is short, actionable, and built to give you a real edge in your local market.

🔎 Looking Ahead: New Resources in Q4 2025

What can you expect in this newsletter and on our YouTube channel? As we head into Q4 2025, we’re building a suite of new resources and tools to support business owners like you.

Here’s a sneak peek at what’s coming:

  • Step-by-step tips for building referral partner networks that actually generate leads.

  • Guides for optimizing your Google Business Profile (GBP) to increase visibility and attract more customers.

  • Marketing strategies tailored for home services businesses, including SEO, paid ads, and community outreach.

  • AI-powered tools to help re-engage old leads and free up your time so you can focus on what matters most.

Our goal is simple: to give you the kind of support and insights that make running your business a little easier — and a lot more profitable.

💌 We’d love to hear from you — just hit reply and let us know: What’s the biggest resource, tool, or strategy that would help you most in your business right now?

📈 Let’s Grow Together

Whether you’re just getting started in your business or you’ve been running it for years, we know how challenging — and rewarding — entrepreneurship can be. We’re right there with you, and we’re committed to sharing the lessons we’ve learned along the way.

Thank you for being part of this community. We’re excited to keep building resources that help you grow, thrive, and reach your goals.

Amber & Eric Hoffman

The FS Agency

As seasoned home services franchise owners, we’ve learned firsthand what it takes to build, grow, and scale a successful business—from hiring the right team to optimizing operations and driving profitability. Through years of trial, error, and success, we’ve developed strategies, tools, and insights that can help other owners thrive. Why go it alone when we can grow stronger together?

We’ve lived abroad, built and exited multiple businesses, and now we’re proud to call Broomfield home.

Learn more about Amber & Eric and how we support fellow franchise owners at The FS Agency.