Smart Moves to Supercharge Your Franchise in 2025

Hey there, go-getter! 👋

Whether you’re just starting to grow or ready to scale to new heights, the path to a thriving home services franchise starts with working smarter—not harder. This month, we’re diving into practical, proven strategies to help you win more local leads, boost profits, and build a team that actually wants to show up and deliver.

Let’s get into it.👇

~ Brought to you by Amber & Eric Hoffman, founders of Franchise Solutions and franchise owners!

Smart Marketing Moves to Scale Your Home Services Franchise - Optimizing Your GBP

Want more local leads without spending a dime? Start with your Google Business Profile (GBP). It’s one of the most powerful (and free!) tools to boost visibility and build trust with potential customers. A polished, active profile makes you easier to find and more appealing to book. Keep it fresh, keep it real—and let Google work for you.

Quick tips to get your GBP buzzing:

• ✅ Sprinkle in keywords your customers are actually searching for, in review responses, FAQs, product images, etc.

• 📸 Show off your work with fresh, high-quality photos that are optimized for local search results

• 💬 Actively request reviews and reply to every one—your reputation depends on it

👉 Have questions or want help reviewing your GBP? Just hit reply—we’re happy to take a look and offer tips!

Proven Tips to Boost Profitability in Your Home Services Business - Setting Your Margins

Setting the right margins is critical to long-term profitability in the home services world. If your pricing doesn’t account for both hard costs and the value you deliver, you're leaving money on the table—or worse, running at a loss.

Start by fully understanding your cost of goods sold (COGS), labor, and overhead, including royalty fees. Then, factor in your target profit margin (aim for at least 30–50%, depending on your model).

Don’t forget to build in room for marketing, customer service, and seasonal slowdowns. Many franchise owners underprice out of fear of losing the job—but confident, value-based pricing attracts better clients and sustains your growth.

Margin-setting tips for franchise profitability:

• 📊 Know your numbers: Track every cost—materials, labor, vehicle, admin, etc.

• 🏷️ Price for value, not just time: Highlight expertise, reliability, and warranties

• 🔁 Review and adjust quarterly: Stay ahead of rising costs and market trends

Achieving profitability in the home services franchise sector requires strategic planning and operational efficiency. The article "10 Tips To Ensure A Profitable Franchise In the Home Services Space" offers valuable insights, including:

• 💼 Outsource Non-Core Tasks: Delegate administrative duties to focus on growth-driving activities.

• 📉 Monitor COGS: Regularly track expenses like labor and materials to identify cost-saving opportunities.

• 🛠️ Leverage Technology: Implement software to streamline scheduling, customer management, and accounting.

Want us to walk you through this step-by-step? Reply and we’ll talk it through!

For a comprehensive guide on enhancing your franchise's profitability, read the full article here.

Streamline Your Ops: Smart Tips for Running a Smoother Home Services Franchise - Optimizing Your Team

As a home services franchise owner, your team is one of your most valuable assets. Optimizing your operations starts with building a strong team culture centered around accountability, communication, and continuous improvement.

Start by hiring not just for skill, but for attitude—bring on people who align with your values and are motivated to grow with your business. Then, back that up with consistent training that sharpens both soft skills (like customer service) and technical execution on job sites.

Here’s what a high-performing team environment looks like:

• Clear expectations are set and reinforced regularly

• Performance is tracked using simple, effective KPIs

• Wins are celebrated 🥳 and challenges are addressed with support and transparency

• Feedback flows in both directions—your team feels heard and valued 🗣️

• Team members are cross-trained to handle different roles and help during busy seasons 🔄

• Leadership is consistent, communicative, and models the behavior it expects 💪

Creating this kind of environment doesn’t happen overnight—but the payoff is huge. A strong, motivated team will help your franchise run smoother, serve customers better, and grow faster with fewer hiccups.

Want to dig deeper? We love this guide from Jobber: 7 Ways to Optimize Your Home Services Team

Top 5 Podcasts for Franchise Owners

Running a franchise comes with unique challenges—whether it's scaling operations, managing teams, or keeping up with trends. Podcasts are a great way to stay sharp and get inspired while you're on the move.

Here are 5 favorites worth subscribing to in 2025:

🎙️ Franchise Secrets Podcast – Hosted by Erik Van Horn, this show dives deep into buying, growing, and scaling franchises with industry experts.

🎙️ Franchise Euphoria – Focuses on legal, operational, and strategic tips for franchisees and franchisors alike.

🎙️ Business With Beers – Tips on how to scale your franchise through stacking, systems, and seller financing.

🎙️ The Franchise Life Podcast – Relatable stories and valuable tips from real-life franchisees across industries.

🎙️ Franchise Marketing Radio – Interviews with franchise leaders and marketers sharing what’s working in the field.

👉 Want help turning podcast insights into action steps for your business? Reply and we’ll brainstorm together!