The $9,000 Google Ads Mistake — and Why Organic Leads Beat Paid Every Time 💡

Most home-service pros still believe Google Ads are the fastest way to keep phones ringing — but our 3-month test proved otherwise.

In this week’s The Blueprint to Business episode, Amber Hoffman, founder of The FS Agency, breaks down how a simple Google Ads experiment turned into a $9,000 mistake — and why organic visibility continues to outperform paid leads every single time.

This Week’s Episodes 🎥

The $9,000 Google Ads Mistake — Why Organic Leads Beat Paid Every Time

You’ll learn:
✅ Why paid leads often look good on paper but crush your profit margins
✅ How organic leads convert higher and spend more — even when ad spend stops
✅ Whether running ads can actually hurt your organic visibility
✅ The real ROI of long-term SEO vs. Google Ads
✅ Why AI SEO and Google Business Profile updates now drive visibility on ChatGPT, Gemini, and Google

💡 If you’re tired of paying Google just to stay visible, this episode shows you how to build a lead engine that keeps working — even when your ads stop.

➡️ Watch the full episode

The Bigger Picture: Why Organic Still Wins

Organic visibility doesn’t just mean SEO — it’s about relevance, credibility, and activity.
While paid ads disappear the moment your budget runs out, a consistent Google Business Profile and AI-optimized content build momentum that compounds over time.

At The FS Agency, we’ve helped home-service businesses replace thousands in ad spend with a steady flow of organic leads — powered by GBP optimization, AI SEO, and smart automation.

That’s how you turn marketing from an expense into a long-term asset.

✍️ On the Blog This Week

50 AI Prompts for Google Business Profile to Drive More Local Leads Discover 50 actionable AI prompts designed to elevate your Google Business Profile, capture more local leads and maximise your local SEO performance. Read article →

Marketing Strategies for Growing Your Window Treatments Franchise Locally Discover actionable local marketing strategies to help your window treatments franchise stand out, attract local leads, and grow consistently. Read article →

🧐 Who is The FS Agency?

The FS Agency helps home-service business owners grow faster and smarter. Based in Broomfield, CO, our team of franchise operators and marketing pros streamlines your operations with CRM support, billing automation, and lead-gen campaigns. Whether you're scaling or just need relief from the daily grind, we help you focus on what matters most: growing your business.