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- 📝 The Simple 3-Step Formula for Writing High-Converting Google Business Profile Updates
📝 The Simple 3-Step Formula for Writing High-Converting Google Business Profile Updates
This week’s game plan: updates that actually drive leads
Many business owners treat Google Business Profile (GBP) updates like filler content: a few photos, a short line, and they’re done. But here’s the truth — the right update, written the right way, can generate real phone calls, booked jobs, and new revenue.
This week on The Blueprint to Business, Amber Hoffman (co-owner of The FS Agency and home service franchise owner) breaks down the exact 3-step framework we use to write GBP updates that convert:

This Week’s Episodes 🎥
1️⃣ Hook — grab attention with seasonal tie-ins, pain points, or local relevance
2️⃣ Authority — prove why you’re the right choice with reviews, project photos, or testimonials
3️⃣ Call to Action — be direct and tell people the next step

Next up on The Blueprint to Business…
✔️ 10 Google Business Profile Post Ideas That Actually Get Local Leads

🧐 Who is The FS Agency?
The FS Agency helps home-service business owners grow faster and smarter. Based in Broomfield, CO, our team of franchise operators and marketing pros streamlines your operations with CRM support, billing automation, and lead-gen campaigns. Whether you're scaling or just need relief from the daily grind, we help you focus on what matters most: growing your business. Reach out below, or just reply to this email!

![]() Amber & Eric Hoffman | The FS AgencyAs experienced home service franchise owners, we know what it takes to build and scale a profitable business — from hiring smart to streamlining operations. After years of trial, error, and growth, we’ve developed tools and strategies to help others thrive. Why go it alone when we can grow stronger together? We’ve built and exited multiple businesses, lived abroad, and now proudly call Broomfield home. Learn more about Amber & Eric and how we support fellow franchise owners at The FS Agency. |

